European policy makers are now discussing the future of the European Research Agenda beyond 2020 in the framework of the upcoming proposal on the post-2020 Multiannual Financial Framework (MFF) and its R&D scheme, the Framework Programme 9 (FP9) running from 2021 to 2027. Amid these discussions, the European Commission has launched a Public Consultation on “EU funds in the area of investment, research & innovation, SMEs and single market“: an occasion to feed into its proposal for the next generation of funding programmes that the MediaRoad consortium did not miss!
Indeed, the European media sector has a vast creative potential for innovative services and it has a strong tradition in investing in R&D. However, this capacity is increasingly dwarfed by powerful global players and the sector is lacking an adequate support scheme that is able to fully capitalize on its strength. While separate programmes exist to support and strengthen technological innovation and creative content production, there is no programme combining these two