MediaRoad assigned the Quality Label to VRT’s Sandbox On-Hertz project, started in May 2018.
In a very quickly evolving media landscape, traditional media must reinvent themselves in order to maintain brand engagement and generate new revenue streams.
Radio holds a very special place in people’s lives, reaching very large audiences daily and achieving the highest scores in terms of trustworthiness. Radio is the media of proximity by excellence: global reach, large & deep offer, responsive, strong communities, and deeply human.
In the field though, traditional radio studios are a very complex mix of dedicated hardware and software. For outside broadcasting, they are often complex to deploy and involve tedious logistics, resulting in substantial investments and heavy operational costs.
On-Hertz answers those challenges by leveraging the power of commercial off-the-shelf hardware in a simple, yet comprehensive package: a full radio studio on a tablet that provides mobility, ease of use and cost-efficiency to broadcasters.
As a first project, Radio 2’s team produced the very first radio show in Europe entirely made from a hot-air balloon. The whole show (audio part) was produced using On-Hertz’s LUMO. The show was a special event and generated high engagement with the audience (typical audience on Facebook Live multiplied by 3 to 5) and international exposure through news and articles.
For subsequent shows, Radio 2 is focusing on applying the same lighter and more efficient operations to day-to-day shows. For example:
- from a bar during the Worldcup
- from a local weather man’s garden during the heatwave
- from a New Year event
In the future, On-Hertz’s solutions will be focused on improving broadcasters’ production workflows and helping them align their economics with today’s revenue opportunities.
Start-up website: www.on-hertz.com
Sandbox: VRT Sandbox