During the International Broadcasting Conference (IBC) held in Amsterdam in September 2017, the MediaRoad team organized an information session at the EBU booth. Being a world-wide leading media event, IBC attracts a broad audience and experts engaged in the creation and delivery of electronic media.
IBC visitors were cordially invited to attend a presentation of the MediaRoad project and its goals.
During the presentations and Q&A session, the attendees were able to find out more about the project and how to get involved in the MediaRoad network. They also learned more about the concept behind the VRT Sandbox and on how MediaRoad will translate this approach into a replicable model, enabling other European media organizations to launch their own Sandboxes.
Having laid the fundament here, we are looking forward to working closely with the creative and technology sectors to help innovative concepts mature for market deployment and formulate common recommendations for future media policies.