Over the last years, the Media industry has gone through intense disruptions and very profound structural changes. Decades ago, consuming audiovisual services meant tuning to our traditional public and private broadcast TV and radio services. Then came the digitalization of the content, and broadband. As a major shift in the way media content was offered to the end users, the broadcast channels lost their de-facto exclusivity. Media services from Internet players and ISP popped up and started eating a growing part of the media business cake. Content became also on-demand. Finally came the Mobile and Social Network revolutions. Shorter content became popular and Social Networks brought the ultimate paradigm shift: the media content was no longer only “owned” by the media players, it was also being generated by the end users themselves. With the potential to be viewed by audiences sometimes larger than the media players.
Let’s face it, the media industry has probably never been so competitive, so diverse and so intense. In this hectic ecosystem, it has become critical for the media players to innovate, to stay in the game and to offer better content to the end-users.
There are many challenges to come and a diversity of new technologies to master in this effort, for example (Big) Data Science and Artificial Intelligence. There are also challenges in maintaining the quality of the information for the end-users, in a democratic way. Fake news has become part of the information consumed by people. It impacts the public opinion, whether one is aware of it or not. It is a threat to the way citizens are informed in our democracies. The industry has to find solutions.
EPFL, with its very strong background in research, would be pleased to collaborate with the media industry in these ventures, from addressing the short-term needs to helping foster innovation in the long term.
The Media Innovation conference
In the framework of the EBU Big Data Week 2018 EPFL is organising a conference on Media Innovation in the age of AI, social media and fake news. This event is a first from the series of the thematic MediaRoad events and will take place on 2 March 2018 at EBU Campus in Geneva. You can find Event registration here (free of charge).
This Media Innovation conference will explore how stakeholders in the media sector can take advantage of the latest data-driven innovations and research results to enrich the media experience for the end-user. In particular, the following aspects will be in focus.
The future of media services requires a strong and steady flow of innovation. Innovation can be achieved through internal research, outsourcing to third parties, or collaboration with other industry players. The conference will touch on how research institutions and the academic world can help.
Fake news and social media
Fake news has become a major issue in the age of digital information. The speakers will elaborate on some approaches to identify fake news from social media and discuss the potential benefits for media institutions.
Artificial Intelligence and Data Analytics
The recent developments in Artificial Intelligence and Data Science have drastically improved the way value can be extracted from data. The conference will go through a few use cases showing how data and AI can help offer better content.
The conference will gather key experts from the research and media technology ecosystem, from professors to labs, startups, and innovative media technology companies.
The event addresses middle and top management experts in the media industry and aims at strengthening collaboration, research, and innovation between the media industry and the academic world.
Keynote speakers will include:
Pierre Vandergheynst, EPFL Vice-President for Education
Pascal Crittin, Director General RTS.
The conference is the first topical event organized by MediaRoad, an EU-funded initiative to create a European media ecosystem for innovation, and is timely aligned with the EBU Big Data Conference 2018.
EPFL is Europe’s most cosmopolitan technical university with students, professors, and staff from over 120 nations. A dynamic environment, open to Switzerland and the world, EPFL is centered on its three missions: teaching, research, and technology transfer. EPFL works together with an extensive network of partners including other universities and institutes of technology, secondary schools and colleges, industry and economy, political circles and the general public, to bring about the real impact for society.
Ranked top 3 in Europe and top 20 worldwide in many scientific rankings, EPFL has attracted the best researchers in their fields, with over 350 laboratories and research groups on campus. The Innovation Square and the Science Park welcomes on the EPFL site welcomes more than 150 start-up and leading research centers of prestigious companies such as Debiopharm, Nestle, Logitech, Credit Suisse, Constellium and Cisco and Siemens just to mention a few.
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