By Kati Bremme, Innovation & Prospective Directorate
Algorithms are made to solve problems. Generating suspicion in some, perceived as a miracle solution by others, Artificial Intelligence (AI) is everywhere, impacting every industry. Some, though, struggle a bit more to fully embrace it, an example being the media. Compared to the financial or health sectors, the media’s capacity to acquire the necessary tools to integrate AI is less flexible and dynamic. In its latest AI Predictions Report, the PwC firm pinpoints these differences, reporting that 20% of interviewed executives plan to deploy AI in their enterprise, but only 7% in the media sector.
However, the application fields for AI in the mediums of written press, cinema, radio, television and advertising are broad: automation of business processes and customer relationships, social network monitoring and listening, information verification, predictive analysis of success