Join the European Observatory against Disinformation

Written by Marina Klitsi

Following the European Commission Communication on tackling online disinformation, SOMA (Social Observatory for Disinformation and Social Media Analysis) has been launched to provide support to a European community that will jointly fight disinformation!

The SOMA project aims to equip the “hunters” of misleading news with high-end tools that will enable them to do their job in the most efficient and accurate way. In particular, the members of the EU Observatory against disinformation will gain access to powerful technological infrastructure based on the collaborative verification platform, Truly Media, assisting them in the laborious task of fact-checking online content.

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MediaRoad’s response to the Stakeholders’ Consultation on Draft AI Ethics Guidelines: interesting but… what about media?!?

Written by Heritiana Ranaivoson & Luciano Morganti


Draft Ethics Guidelines for Trustworthy AI

On the 18th of December 2018, the European Union’s high level expert group on artificial intelligence today released draft ethics guidelines. They were open for comments until the 18th of January 18 (extended to 1st of February).

This post recaps MediaRoad’s response, in particular arguing for the media sector to be also considered, in particular as a use case.  It follows the structure of the guidelines.

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Startups, stories and Scotland

The NewsXchange in Edinburgh; “the news industry’s most provocative and insightful experience”. That is what the site mentioned, and we – three startups from Belgium, France and The Netherlands were invited to show what we built. We considered it an honour in itself.

The organization gave us also a clear idea of the two-day annual conference at the 14/15th of November 2018, and we found out that all of it was true.

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European Elections, Media and Disinformation: a tricky rebus to solve! The intake from EuroPCom 2018

Written by Luciano Morganti & Heritiana Ranaivoson

EuroPCom 2018

 

On the 8th and 9th of November 2018, the 9th edition of EuroPCom, the European Public Communication Conference, was held at the Committee of the Regions in Brussels. This year the conference scored a record figure of 1,714 registrations. Also this was the first gender-balanced EuroPCom event to date! But this year EuroPCom established also other records with a very young audience (41% of participants were under 30 years old), 15% of participants coming from academia, and 66% female participants. As stated last year, EuroPCom is now the de facto annual “to be” event for communication managers and experts from local, regional, national and European authorities.

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Bridges in (Audience) Measurement

Towards a more flexible and complete media accountability toolbox

Words by Katty Roberfroid-Close

The difficulty of measuring audiences across screens and platforms is nothing new. The media industry, although aware of the constant improvement brought to the existing measurement and trading currencies, do actively or passively struggle with some of its shortcomings. There is an unprecedented sense of urgency and growing momentum to boost innovation in the sector and solve the issues impacting the reliability of digital media and bring the greater clarity that will allow marketers to better evaluate the relative effectiveness of the options at their disposal thanks to metrics such as viewability, attribution, engagement, sales uplift, etc. In other words, the industry needs to move from a media-centric towards an advertiser-centric model, while keeping comparable and global KPIs for trading and validation.

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The General Data Protection Regulation: A first step to protect EU citizens’ personal data

Words by: Merve Bektas, Yasmim Pessoa, Kaia Socha, Laura Basiacco, Justyna Zawada, Artaban Micali Drossos, Luciano Morganti, Heritiana Ranaivoson

Who has not yet seen this request while navigating the Internet: “This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies”? We all did! But, let’s be honest: how many of us even know to what exactly we are agreeing to?

Yet, every day, we put our trust in the hands of companies without knowing the specifics of the(ir) terms and conditions we subscribe to. Why do we do so? Most probably, it is for the willingness to log in quickly, to buy a specific product (we cannot any more live without!), to book an Airbnb … all of this and more overpowers the burden of reading the pages we are supposed to read and agree to about those specific terms and conditions.

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Working to reconquer the internet for the public interest

Words by Geert-Jan Bogaerts

The internet has become an indispensable tool for modern society; we can’t imagine having to live without the convenience of internet-based applications that provide us with services like navigation, email, social interactions with our friends, information gathering and dissemination, document storage and search. But we also suffer from the fact that most, if not all, of these applications are built with only one goal in mind: to maximize profit for the company owning these applications. The end-user is a means, not an end.

The values that permeate the internet, are the values of Silicon Valley. Libertarian at heart, where the right of the strongest (or the richest, or the most capital-flush) prevails. And in those places where Silicon Valley does not rule, other values apply those of state-controlled applications, that see their users as objects that need to comply with state-given values. Think China, Russia, or a large part of the Arab world.

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Towards Advanced Media Ecologies

Creative Cultures for Media Progression: An Unconference (13th June, Warsaw)

Written by Michał Głowacki and Lizzie Jackson

 

International media experts, representatives of cultural institutions, startup communities and Warsaw’s City Hall gathered in the city of Warsaw for an Unconference: “Creative Cultures for Media Progression”. The aim of the day was to discuss the need for changes to the organisational structures and partnership arrangements of public service media firms. The unconference format offers opportunities to explore new methods of exchanging and building knowledge.

 

The unconference was based in the Warsaw’s Praga regeneration district and run in collaboration with the City Hall. 50 scholars and industry attendees experienced a ‘World Café’ and ‘Fishbowl’ style debate. These are designed to promote inclusive speaking from everyone in response to initial provocations

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