VRT’s Sandbox “On-Hertz” project obtains MediaRoad’s Quality Label

MediaRoad assigned the Quality Label to VRT’s Sandbox On-Hertz project, started in May 2018.

In a very quickly evolving media landscape, traditional media must reinvent themselves in order to maintain brand engagement and generate new revenue streams.

Radio holds a very special place in people’s lives, reaching very large audiences daily and achieving the highest scores in terms of trustworthiness. Radio is the media of proximity by excellence: global reach, large & deep offer, responsive, strong communities, and deeply human.

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MediaRoad Quality Label: France Télévisions’ Sandbox project “Newsbridge idX”

During fall 2017, the News Service of France Télévisions (French public national television broadcaster) chose Newsbridge to join its very first media accelerator. Supported by France Télévisions Innovation Department and the Medialab, Newsbridge deployed an AI-based video pre-indexing system that would help journalists and documentalists to better handle, explore and browse the huge amount of content received every day. This project coincided with the beta launch of Newsbridge’s automatic cognitive indexing service: Newsbridge idX.

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MediaRoad Quality Label: France Télévisions’ Sandbox project “ToonYou: personalized content for kids”

MediaRoad assigned its Quality Label to France Télévisions’ Sandbox “ToonYou: personalized content for kids” project. The project started in October 2017, and the collaboration is still ongoing.

France Télévisions and ToonYou have teamed up to bring a unique experience to their young audience. They can watch an educative cartoon series called My Dream Jobs on FRANCE 5, one of the most watched TV channels for kids in France, and then are invited in the closing credits to go online with an app called TOONYOU to personalize the main characters with the faces of the family. Mom or Dad and the kid inside a series of 70 episodes of 3 minutes. With one selfie ToonYou can generate more than

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MediaRoad Quality Label: VRT’s Sandbox project “Sensifai Celebrity Recognition System”

MediaRoad assigned the Quality Label to VRT’s Sandbox project namely “Sensifai celebrity recognition system”. The Sensifai’s celebrity recognition system has been integrated into VRT’s archives to empower content search. See here for information about the MediaRoad’s Quality Label.

Media companies, publishers, social media and multimedia asset management providers often require finding and tagging celebrities in large archives of video and images. Powered by visual deep-learning technology, Sensifai offers an easy-to-use interface which automates the process of recognizing celebrities with a very accurate face

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Quality Label for MediaRoad’s Sandbox Projects

MediaRoad, in the context of it’s Sandbox Hub activities, has created a Quality Label for startups and entrepreneurs that have successfully completed a Sandbox project together with a media company. The Quality Label certification process is now active, and startups having successfully completed a project in a MediaRoad Sandbox can apply to it (see the evaluation criteria below).

A description of the projects carried out by startups awarded with the Quality Label will be published in the News section of our website. Stay tuned!

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Bridges in Audience Measurement – no more finger pointing and winging but cooperation!

On December 4 2018, in London, egta, the Brussels-based association of television and radio sales houses organised, in the framework and with the support of MediaRoad an event titled Bridges in Audience Measurement. This forward-looking conference brought together close to 120 representatives of leading advertising companies, TV broadcasters, sales houses, media agencies, research companies and ad tech providers. The main aim of the conference was to discuss the necessary evolution of TV audience measurement, challenges as well as possible solutions.

As an organisation which represents a very wide network of TV and radio sales houses: large and small, in all kinds of markets, in Europe and beyond, egta is ideally positioned to represent the TV ad sales industry at large in the context of this specific “bridging” experience.

In her welcome notes, Katty Roberfroid, egta’s Director General, stressed the importance of cooperation between all stakeholders:

When it comes to measurement, egta – its members and Board of Directors – is convinced that building bridges is what our industry needs most: between industry partners, between continents, between media, devices and platforms, between content and advertising, between various fields of expertise, between individual initiatives, methodologies – older and widely accepted ones as well as newer and equally valuable ones.

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Open Innovation Day (“Porte Aperte all’Innovazione”)

On 4 December 2018 Rai organized an event with the aim of putting the company in contact with relevant startups operating in the area of media, fostering the creation of an ecosystem of stakeholders around the media industry and accelerate innovation.

The event is a variant of the Sandbox concept, consisting of a workshop of one day with presentations from Rai’s most innovative business units (Research Centre, Digital, Radio, ICT, Teche and Rai Pubblicità) and a number of small innovative companies and startups: 3 innovative small enterprises and 9 startups were involved. Also 2 startup hubs collaborated and participated to the event: the Incubator of the Polytechnic University of Turin I3P and Italia Startup, the biggest association of startups in Italy.

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Sandbox Pitching in Munich – networking and experience sharing “Bavarian style”

On 22 November 2018 around 60 innovation-enthusiasts from broadcasters and media companies were presented a showcase from the European Sandboxes and startups / intrapreneurs that collaborate in MediaRoad’s Sandbox Hub. In an interactive presentation, Peter De Paepe (Head of Startup collaborations and Intrapreneurship at VRT Sandbox) gave an overview of the Sandbox concept. To make things more tangible, he presented practical insights and learnings from the Sandbox activities so far, specifically the DO’s and DON’Ts to successfully kick-off such innovation accelerators. In this session, the experience from +/- 100 cases done by VRT Sandbox in 4 years’ time were shared with the audience.

Peter explained, that depending on the focus, innovation projects from the Sandbox can help to boost the broadcaster’s brand or to improve internal processes and workflows potentially at lower costs. The Sandbox concept can lower the threshold to actually embrace innovations and works with a “closed wallet” principle. Participating startups / intrapreneurs are provided a safe environment to test and develop their product and receive broadcaster’s expertise and coaching, as well as access to internal and external networks (leading to an increased visibility of the product / development).

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Setting up ERTMediaLab: First in-house presentation

On the 25th of October, an in-house presentation was held to introduce ERT’s Sandbox “ERTMediaLab” to the management team of the company. The presentation was carried out by Mike Nugent (member of the EBU Technical Committee) and Chrysanthi Chountala (EBU Technical Liaison Officer to ERT). The concept of the project, the roadmap and the action plan were presented and discussed in order to communicate and share the values and goals of this initiative.

There was positive feedback from all participants, particularly from the corporate social responsibility department which will actively participate in the project with marketing and promotional actions.

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