Quality Label for MediaRoad’s Sandbox Projects

MediaRoad, in the context of it’s Sandbox Hub activities, has created a Quality Label for startups and entrepreneurs that have successfully completed a Sandbox project together with a media company. The Quality Label certification process is now active, and startups having successfully completed a project in a MediaRoad Sandbox can apply to it (see the evaluation criteria below).

A description of the projects carried out by startups awarded with the Quality Label will be published in the News section of our website. Stay tuned!

Continue reading

Bridges in Audience Measurement – no more finger pointing and winging but cooperation!

On December 4 2018, in London, egta, the Brussels-based association of television and radio sales houses organised, in the framework and with the support of MediaRoad an event titled Bridges in Audience Measurement. This forward-looking conference brought together close to 120 representatives of leading advertising companies, TV broadcasters, sales houses, media agencies, research companies and ad tech providers. The main aim of the conference was to discuss the necessary evolution of TV audience measurement, challenges as well as possible solutions.

As an organisation which represents a very wide network of TV and radio sales houses: large and small, in all kinds of markets, in Europe and beyond, egta is ideally positioned to represent the TV ad sales industry at large in the context of this specific “bridging” experience.

In her welcome notes, Katty Roberfroid, egta’s Director General, stressed the importance of cooperation between all stakeholders:

When it comes to measurement, egta – its members and Board of Directors – is convinced that building bridges is what our industry needs most: between industry partners, between continents, between media, devices and platforms, between content and advertising, between various fields of expertise, between individual initiatives, methodologies – older and widely accepted ones as well as newer and equally valuable ones.

Continue reading

Open Innovation Day (“Porte Aperte all’Innovazione”)

On 4 December 2018 Rai organized an event with the aim of putting the company in contact with relevant startups operating in the area of media, fostering the creation of an ecosystem of stakeholders around the media industry and accelerate innovation.

The event is a variant of the Sandbox concept, consisting of a workshop of one day with presentations from Rai’s most innovative business units (Research Centre, Digital, Radio, ICT, Teche and Rai Pubblicità) and a number of small innovative companies and startups: 3 innovative small enterprises and 9 startups were involved. Also 2 startup hubs collaborated and participated to the event: the Incubator of the Polytechnic University of Turin I3P and Italia Startup, the biggest association of startups in Italy.

Continue reading

Sandbox Pitching in Munich – networking and experience sharing “Bavarian style”

On 22 November 2018 around 60 innovation-enthusiasts from broadcasters and media companies were presented a showcase from the European Sandboxes and startups / intrapreneurs that collaborate in MediaRoad’s Sandbox Hub. In an interactive presentation, Peter De Paepe (Head of Startup collaborations and Intrapreneurship at VRT Sandbox) gave an overview of the Sandbox concept. To make things more tangible, he presented practical insights and learnings from the Sandbox activities so far, specifically the DO’s and DON’Ts to successfully kick-off such innovation accelerators. In this session, the experience from +/- 100 cases done by VRT Sandbox in 4 years’ time were shared with the audience.

Peter explained, that depending on the focus, innovation projects from the Sandbox can help to boost the broadcaster’s brand or to improve internal processes and workflows potentially at lower costs. The Sandbox concept can lower the threshold to actually embrace innovations and works with a “closed wallet” principle. Participating startups / intrapreneurs are provided a safe environment to test and develop their product and receive broadcaster’s expertise and coaching, as well as access to internal and external networks (leading to an increased visibility of the product / development).

Continue reading

Setting up ERTMediaLab: First in-house presentation

On the 25th of October, an in-house presentation was held to introduce ERT’s Sandbox “ERTMediaLab” to the management team of the company. The presentation was carried out by Mike Nugent (member of the EBU Technical Committee) and Chrysanthi Chountala (EBU Technical Liaison Officer to ERT). The concept of the project, the roadmap and the action plan were presented and discussed in order to communicate and share the values and goals of this initiative.

There was positive feedback from all participants, particularly from the corporate social responsibility department which will actively participate in the project with marketing and promotional actions.

Continue reading

Driving the Future of Media Innovation in Europe

The MediaRoad Vision Paper on the Future of Media Innovation presents a concerted effort to offer practical policies to support the European media sector’s digital transformation and ensure its future sustainability in an increasingly competitive global market.

The Paper has been developed by the Policy Hub of MediaRoad. Launched in September 2017, the two-year MediaRoad project brings together a wide range of European media stakeholders. The project aims to provide recommendations for future-proofing media policies and promoting the implementation of innovative media concepts.

Support from the European Union research and innovation funding programme Horizon 2020 has been crucial in bringing these ideas to life. With the culmination of Horizon 2020 and efforts to prepare its successor “Horizon Europe”, media stakeholders and policy makers are faced with a unique opportunity to share their vision to how to drive the future of research and innovation in Europe.

Continue reading

Meet MediaRoad @IBC 2018

MediaRoad session: how do we enhance European media innovation

16 September 2018, 14h00 – 15h00
IBC, EBU Stand 10.F20. – RAI Amsterdam

Currently, the European media sector finds itself in a convergent, multiplatform and globalized landscape offering a set of opportunities and challenges for media players to innovate from creative content production to technological innovation and R&D, and across the value chain.

The MediaRoad project aspires to reawaken a ‘start-up mentality’ in the media sector, reshaping the way organizations collaborate and deploy new ideas in the market. The European Broadcasting Union is leading a consortium in which some of Europe’s most prominent broadcasters (BBC, RAI, VRT, Association of European Radios) work alongside leading media research institutes (IRT, EPFL, IMEC) and independent producers (CEPI TV). Project partners work within three project Hubs and support the transformation of the European media sector by building an ecosystem for innovation.

Continue reading

CONTENT AND DIGITAL INNOVATION IN A MULTI-PLATFORM WORLD – Key Takeaways and Summary

Partners synergy in Mediaroad: CEPI and EBU’s way forward

Jerome Dechesne, CEPI President, underlined the crucial role that the creative industries sector will increasingly play, and the key importance of each stakeholder along the audiovisual value chain. Research and innovation can multiply the potential of the industry: firstly, by powering content production and distribution and adapting the traditional means to the technological era; secondly, by investing on skills and digital literacy for the whole sector and for audiovisual workers to remain competitive. Dechesne suggested the establishment of a dedicated European media innovation scheme within Horizon Europe to amplify the innovation potential of the media sector. Nicola Frank, Head of European Affairs at the European Broadcasting Union (EBU), highlighted the current evolution of traditional broadcasters into more flexible public service media organisations. The growing complexity of the sector would be reflected by the creation of a European Media Ecosystem, which MediaRoad could serve as blueprint for. The structure could revolve around three main hubs: the SandBox Hub, dedicated to innovation; the Policy Hub, to develop a common policy vision; and the Network Hub, for coordination on policy action between stakeholders.

Continue reading

THE FIRST SIX MONTHS OF SANDBOX SWEDISH RADIO

The first six months of Sandbox Swedish Radio

It’s been an interesting spring for us at Swedish Radio, and we’ve been through a lot of different things since we kicked off Sandbox in January.

We’ve set the foundation for Sandbox Swedish Radio, kicked off two projects together with startups, travelled across the country to meet with people from the Swedish startup community and to Brussels to meet with our European Sandbox network. As an end to a couple of busy months we also hosted our first Sandbox event here in Stockholm.

Continue reading