Meet MediaRoad @IBC 2018

MediaRoad session: how do we enhance European media innovation

16 September 2018, 14h00 – 15h00
IBC, EBU Stand 10.F20. – RAI Amsterdam

Currently, the European media sector finds itself in a convergent, multiplatform and globalized landscape offering a set of opportunities and challenges for media players to innovate from creative content production to technological innovation and R&D, and across the value chain.

The MediaRoad project aspires to reawaken a ‘start-up mentality’ in the media sector, reshaping the way organizations collaborate and deploy new ideas in the market. The European Broadcasting Union is leading a consortium in which some of Europe’s most prominent broadcasters (BBC, RAI, VRT, Association of European Radios) work alongside leading media research institutes (IRT, EPFL, IMEC) and independent producers (CEPI TV). Project partners work within three project Hubs and support the transformation of the European media sector by building an ecosystem for innovation.

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