European Elections, Media and Disinformation: a tricky rebus to solve! The intake from EuroPCom 2018

Written by Luciano Morganti & Heritiana Ranaivoson

EuroPCom 2018

 

On the 8th and 9th of November 2018, the 9th edition of EuroPCom, the European Public Communication Conference, was held at the Committee of the Regions in Brussels. This year the conference scored a record figure of 1,714 registrations. Also this was the first gender-balanced EuroPCom event to date! But this year EuroPCom established also other records with a very young audience (41% of participants were under 30 years old), 15% of participants coming from academia, and 66% female participants. As stated last year, EuroPCom is now the de facto annual “to be” event for communication managers and experts from local, regional, national and European authorities.

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Open Innovation Day (“Porte Aperte all’Innovazione”)

On 4 December 2018 Rai organized an event with the aim of putting the company in contact with relevant startups operating in the area of media, fostering the creation of an ecosystem of stakeholders around the media industry and accelerate innovation.

The event is a variant of the Sandbox concept, consisting of a workshop of one day with presentations from Rai’s most innovative business units (Research Centre, Digital, Radio, ICT, Teche and Rai Pubblicità) and a number of small innovative companies and startups: 3 innovative small enterprises and 9 startups were involved. Also 2 startup hubs collaborated and participated to the event: the Incubator of the Polytechnic University of Turin I3P and Italia Startup, the biggest association of startups in Italy.

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Sandbox Pitching in Munich – networking and experience sharing “Bavarian style”

On 22 November 2018 around 60 innovation-enthusiasts from broadcasters and media companies were presented a showcase from the European Sandboxes and startups / intrapreneurs that collaborate in MediaRoad’s Sandbox Hub. In an interactive presentation, Peter De Paepe (Head of Startup collaborations and Intrapreneurship at VRT Sandbox) gave an overview of the Sandbox concept. To make things more tangible, he presented practical insights and learnings from the Sandbox activities so far, specifically the DO’s and DON’Ts to successfully kick-off such innovation accelerators. In this session, the experience from +/- 100 cases done by VRT Sandbox in 4 years’ time were shared with the audience.

Peter explained, that depending on the focus, innovation projects from the Sandbox can help to boost the broadcaster’s brand or to improve internal processes and workflows potentially at lower costs. The Sandbox concept can lower the threshold to actually embrace innovations and works with a “closed wallet” principle. Participating startups / intrapreneurs are provided a safe environment to test and develop their product and receive broadcaster’s expertise and coaching, as well as access to internal and external networks (leading to an increased visibility of the product / development).

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