During fall 2017, the News Service of France Télévisions (French public national television broadcaster) chose Newsbridge to join its very first media accelerator. Supported by France Télévisions Innovation Department and the Medialab, Newsbridge deployed an AI-based video pre-indexing system that would help journalists and documentalists to better handle, explore and browse the huge amount of content received every day. This project coincided with the beta launch of Newsbridge’s automatic cognitive indexing service: Newsbridge idX.
MediaRoad Quality Label: France Télévisions’ Sandbox project “ToonYou: personalized content for kids”
MediaRoad assigned its Quality Label to France Télévisions’ Sandbox “ToonYou: personalized content for kids” project. The project started in October 2017, and the collaboration is still ongoing.
France Télévisions and ToonYou have teamed up to bring a unique experience to their young audience. They can watch an educative cartoon series called My Dream Jobs on FRANCE 5, one of the most watched TV channels for kids in France, and then are invited in the closing credits to go online with an app called TOONYOU to personalize the main characters with the faces of the family. Mom or Dad and the kid inside a series of 70 episodes of 3 minutes. With one selfie ToonYou can generate more than
MediaRoad Quality Label: VRT’s Sandbox project “Sensifai Celebrity Recognition System”
MediaRoad assigned the Quality Label to VRT’s Sandbox project namely “Sensifai celebrity recognition system”. The Sensifai’s celebrity recognition system has been integrated into VRT’s archives to empower content search. See here for information about the MediaRoad’s Quality Label.
Media companies, publishers, social media and multimedia asset management providers often require finding and tagging celebrities in large archives of video and images. Powered by visual deep-learning technology, Sensifai offers an easy-to-use interface which automates the process of recognizing celebrities with a very accurate face
Startups, stories and Scotland
The NewsXchange in Edinburgh; “the news industry’s most provocative and insightful experience”. That is what the site mentioned, and we – three startups from Belgium, France and The Netherlands were invited to show what we built. We considered it an honour in itself.
The organization gave us also a clear idea of the two-day annual conference at the 14/15th of November 2018, and we found out that all of it was true.
Quality Label for MediaRoad’s Sandbox Projects
MediaRoad, in the context of it’s Sandbox Hub activities, has created a Quality Label for startups and entrepreneurs that have successfully completed a Sandbox project together with a media company. The Quality Label certification process is now active, and startups having successfully completed a project in a MediaRoad Sandbox can apply to it (see the evaluation criteria below).
A description of the projects carried out by startups awarded with the Quality Label will be published in the News section of our website. Stay tuned!
Bridges in Audience Measurement – no more finger pointing and winging but cooperation!
On December 4 2018, in London, egta, the Brussels-based association of television and radio sales houses organised, in the framework and with the support of MediaRoad an event titled Bridges in Audience Measurement. This forward-looking conference brought together close to 120 representatives of leading advertising companies, TV broadcasters, sales houses, media agencies, research companies and ad tech providers. The main aim of the conference was to discuss the necessary evolution of TV audience measurement, challenges as well as possible solutions.
As an organisation which represents a very wide network of TV and radio sales houses: large and small, in all kinds of markets, in Europe and beyond, egta is ideally positioned to represent the TV ad sales industry at large in the context of this specific “bridging” experience.
In her welcome notes, Katty Roberfroid, egta’s Director General, stressed the importance of cooperation between all stakeholders:
When it comes to measurement, egta – its members and Board of Directors – is convinced that building bridges is what our industry needs most: between industry partners, between continents, between media, devices and platforms, between content and advertising, between various fields of expertise, between individual initiatives, methodologies – older and widely accepted ones as well as newer and equally valuable ones.