ERT Media Lab
EPSILON is a messaging product that helps publishers connect to their audience, in order to enhance engagement, trust, and revenue through personalized online conversation.
Nowadays more than ever publishers want to survive and sustain their business models while pursuing trust through personalization. Epsilon helps publishers to create meaningful and valuable ongoing relationships with their audiences by personalizing their connection to their readers. The platform provides a centralized place for reporters and editors to talk to their audiences and hear them back. It provides engagement insights, actionable insights, qualitative data about their content and feedback loops to help them improve, content, increase native engagement, explore new advertising channels, drive subscriptions.