Ezyinsights provides a tool that focuses on gathering and monitoring news. It gives you the possibility to see what news is emerging, when you should post and what your audience is consuming on different websites. The company is located in Helsinki, Finland. A country with a very active start-up scene.
To test their products, we gave it to two of our colleagues at VRT NWS who used the tools for about three months. They tried to integrate these tools in their daily routine as journalists.
The main focus of the test was to find out if these tools were an easy way to indicate fake news while working on new articles like: ‘British Palace confirms queen’s Christmas message will have Arabic subtitles for Syrian refugees’. This article quickly proved to be a joke.
At the moment tools like this still required a bit too much time from our journalists, but we definitely see some important use cases for this technology.