Influo is a start-up that connects influencers with companies. They provide an end-to-end solution for both brands and agencies. Since the traditional ways of advertising are losing ground, the number of people interested in influencer-marketing is growing. We at VRT tested the tool with the Communications department. They found the software to be very useful.
Influo was deployed to investigate how influencer marketing could be used for the “Jij kiest” campaign for VRT NWS. Besides that the project helped giving insights in the ethical boundaries that are relevant in these kinds of endavours.
We learned that this tool made searching influencers easier and more time efficient. Its analytic report afterwards helped us understand the results of the campaign better and offered us additional insights.