France TV lab
Mirriad | new generation of product placement
France Télévisions’ advertising agency, France tv Publicité, is pursuing its strategy of continuous innovation and, in partnership with the start-up Mirriad, has launched its new generation product placement offers.
Thanks to the augmented reality process developed by Mirriad, the brand and/or product will naturally be integrated during the post-production into the heart of France Télévisions’ viewers’ favourite fictions, in a favourable environment and in a coherent way (set element, display, screen, etc.).
France tv Publicité now offers three tailor-made product placement offers, on daily contents such as Un si grand soleil and Plus belle la vie, on prime time tv series (Candice Renoir, Il a déjà tes yeux, Astrid and Raphaëlle, Alexandra Ehle…), and on event operations such as the cult series, Dix pour cent (season 4).
Mirriad’s technology, powered by Artificial Intelligence, is a formidable lever to naturally bring out brands. It has the advantage of increasing their notoriety in a context of quality without disrupting the experience of viewers/internet users.
More on France tv lab (in French) : https://www.francetelevisions.fr/lab/start-ups/mirriad