France TV lab

TheFictionLab | Cognitive sciences and News

 

After a first experiment conducted with france tv studio about the soap opera Un si grand soleil, TheFictionLab‘s solution was tested at the end of December for the news.

 

TheFictionLab is a company specialized in the analysis of audience satisfaction through cognitive science. It tries to take into account the brain’s mechanisms of perception, sense, memorization and emotion, during the experience of the audience watching a content.

 

During this recent test, the intervention focused on the programmes of France Info (news TV channel), especially on two time slots on October 18th, 2018 : the morning, from 6.30 to 9.30 am, and the afternoon, from 5 pm to 8 pm. This study made it possible to carry out about twenty tests to explore two cognitive angles : the treatment of perceived stimuli on the one hand, and semantic aspects on the other hand. It proposes potential areas for improvement, such as:

 

  • encouraging modified repetitions, i.e. to repeat the short stories by modifying 10 to 20% of the presentation in order to avoid a saturation and boredom effect on the viewer ;
  • promoting the adequacy between text and audio flows. By simultaneously providing the same information orally and through the text, the viewer remains more focused ;
  • promoting affects, in particular by offering interviews on set with a layout that can foster emotions, or by incorporating more storytelling techniques in some reports to arouse more curiosity and interest.

 

 

These few examples show the diversity of analyses and recommendations that TheFictionLab can produce, including for the news.

 

This study provided an opportunity to objectify reflections on broadcasting news show, and to confirm analyses or perceptions developed by news and image professionals.

Related works

  • Mirriad | new generation of product placement

      France Télévisions’ advertising agency, France tv Publicité, is pursuing its strategy of continuous innovation and, in partnership with the start-up Mirriad, has launched its new generation product placement offers.     Thanks to the augmented reality process developed by Mirriad, the brand and/or product will naturally be integrated during the post-production into the heart […]

    PlayPlay | an easy access video creator

    For any company, it is essential to communicate effectively with its audience, especially on social networks. Moreover, video has become a key communication medium, as long as it is dynamic and punchy.     That’s why the startup PlayPlay has designed an online video creator to meet the expectations of companies and the wishes of […]

    Advertising innovation : the Adways “skinroll” live at Roland Garros

    Advertising is necessary for the budgetary balance of a media company but, for France Télévisions, the video experience must be user-friendely and the ads should not last too long, at the risk of diverting the user from viewing.     That is why France Télévisions must innovate and look for a way to satisfy the […]

    Tour de France 2019 : be the director !

    A small start-up is at the origin of this new possibility : Omnilive. Initially, the innovative idea is to improve the educational experience of e-learning. With four screens connected to four simultaneous and synchronized cameras, each student can watch his course as he wishes by choosing his angle of view.   For the Tour de […]

  • Accessibility to content | a new service : francetv AD

      France Télévisions has launched the very first vocal assistant that will enable blind and partially sighted people to listen to television and benefit from audiodescription when it is available.   This service has been developed by the teams of the Digital Innovation Department of the public audiovisual group, in collaboration with the French startup […]

    Streamroot | Distributed network architecture on france.tv

      Founded in 2013 in France, Streamroot is a leading provider of innovative OTT delivery technologies for media groups, content publishers and enterprise customers. Streamroot’s peer-to-peer video CDN, midstream CDN switching and eCDN solutions offer broadcasters the possibility through improved quality of service, greater audience reach and infinite delivery capacity with zero infrastructure investment.   […]

    Le Compositeur Digital – Excense

      Excense is a young company specialized in face-to-face interaction and a Microsoft partner. It offers a digital solution dedicated to presentation and animation on large touch screens.   Since September 2018, journalists from France Info TV have been using the “Le Compositeur Digital” software created by Excense to animate their talks throughout the day […]

    Tous.learn | Beedeez

      France Télévisions University (France Télévisions training structure) has deployed a mobile application, Tous.Learn, dedicated to training and learning.   This application, developed by the startup Beedeez, offers short and fun formats, and smart trainings thanks to the visualization of the learner’s evolution. 5 digital literacy capsules were selected and are proposed to 1 000 employees […]