France TV lab

TV Audiences & Marketing | Daily d’initiés

« Daily d’initiés » offers several services dedicated to the TV environment. Since January 2017, France Télévisions has had several accounts provided by « Daily d’initiés » giving access to audience measurements, thanks to Médiamétrie datas. This solution provides various customer profiles (standard, top management, marketing, advertising adgency, publishers). This solution is very specific as it provides with high quality data visualisation and monitoring of audience measurement. Being more visual and more accessible, it helps analyse and understand viewers statistics. France Télévisions is currently studying the possibility of extending internally the use of this solution with more users. France Télévisions also collaborates with Daily d’initiés to test the automation of audience debriefings.