VRT Sandbox

Voizzup

 

MATCH: MNM

How would it be, having live-data of your listeners, making a morning radio show? Together with Voizupp, our radio station MNM did the test in VRT Sandbox.

Voizzup is an innovative way of evaluating spoken content in radio that enables you to monitor the health of your shows on a daily basis.

With Voizzup, we measure how many listeners are listening in the MNM-app, how long they listen, when they put volume up or down, etc. That way, after each morning show, the team of De Grote Peter Van de Veire Ochtendshow can evaluate items and music. What do we do with this data? Which hypothesis can you we make? And how do we change program-items in order to the data?

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