#5GMediaRoad – How and when will 5G impact the media sector?

The next generation for mobile communication, 5G, promises a wide range of new solutions to all sectors, including that of the media and creative industries. And indeed, 5G has the potential to substantially impact media production workflows as well as media services for the consumers.

On 8 and 9 May 2019, roughly 150 broadcast experts and decision makers focusing on media production and on content distribution as well as media innovation managers and researchers met at IRT in Munich to discuss opportunities and challenges for specific 5G-related use cases within their domains. In addition, different operational models for 5G networks were discussed together with potential regulatory challenges. The event provided an in-depth overview of different scenarios and solutions for 5G.

The participants widely agreed, that 5G is expected to soon play a key role in the production as well as in the distribution of media services. At the same time, it became apparent how crucial the early and open collaboration between the different players in the market is. Only if manufacturers, infrastructure operators and equipment providers fully understand the needs of the media industry, it can be assured that 5G will become a success. Collaborative R&D projects like the ones funded by the EU under the 5G-PPP framework as well as numerous national initiatives play a key role in this process. Eventually, there’s a mutual interest that 5G will efficiently support the wider rapid evolution of the audiovisual media landscape and the ways consumers access content.

The four key promises for the media domain are: increased flexibility, lower cost, higher reliability and better quality of experience. If these goals can be met, all involved parties will profit.

Please find a detailed summary of presentations and discussions in the article below. All presentations can be found at https://www.irt.de/en/news/symposia-and-workshops/review/5g-mediaroad2019/

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