Six Crucial Technological Trends for the Media Sector

The MediaRoad Vision Paper on Future and Emerging Technologies for the Media Sector analyses six technological trends – Artificial Intelligence (AI), Immersive technologies, Blockchain, 5G, Internet of Things (IoT) and Convergence – and their impacts on media sectors, and provides policy recommendations aiming at ensuring positive consequences for our societies.

The Paper has been developed by the Policy Hub of MediaRoad. Launched in September 2017, the two-year MediaRoad project brings together a wide range of European media stakeholders. The project aims to provide recommendations for future-proofing media policies and promoting the implementation of innovative media concepts. MediaRoad benefits from the support and funding from the European Union research and innovation funding programme Horizon 2020.

MediaRoad’s 2nd Vision Paper takes as starting point the 1st Vision Paper on the Future of Media Innovation, and its identification of key trends and challenges for the European media sector, and the derived policy recommendations. Based on a combination of various sources (in particular experts interviews and an online survey), it provides, for each technological trend, an analysis of its likely impact on the media sector and on society as a whole, and policy recommendations. 

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“Internet reinvents broadcast Radio” – better radio for everybody

AER, the Association of European Radios, organised a unique Special Focus Workshop in the context of Radiodays Europe, the most important annual conference for radio professionals in the world, held in 2019 in Lausanne. The AER/MediaRoad workshop titled “Is Internet reinventing broadcast radio?” and held on 31 March 2019, explored, in a series of three thought-provoking sessions, how the radio industry will change in the next years, the innovations transforming the role of radio in people’s lives and the most recent technological disruptions seen as an opportunity and a threat at the same time.

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CONTENT AND DIGITAL INNOVATION IN A MULTI-PLATFORM WORLD – Key Takeaways and Summary

Partners synergy in Mediaroad: CEPI and EBU’s way forward

Jerome Dechesne, CEPI President, underlined the crucial role that the creative industries sector will increasingly play, and the key importance of each stakeholder along the audiovisual value chain. Research and innovation can multiply the potential of the industry: firstly, by powering content production and distribution and adapting the traditional means to the technological era; secondly, by investing on skills and digital literacy for the whole sector and for audiovisual workers to remain competitive. Dechesne suggested the establishment of a dedicated European media innovation scheme within Horizon Europe to amplify the innovation potential of the media sector. Nicola Frank, Head of European Affairs at the European Broadcasting Union (EBU), highlighted the current evolution of traditional broadcasters into more flexible public service media organisations. The growing complexity of the sector would be reflected by the creation of a European Media Ecosystem, which MediaRoad could serve as blueprint for. The structure could revolve around three main hubs: the SandBox Hub, dedicated to innovation; the Policy Hub, to develop a common policy vision; and the Network Hub, for coordination on policy action between stakeholders.

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