Creative media clusters – findings

“Organisational Culture of Public Service Media: People, Values and Processes” (2015–2019)

Project report by Michal Glowacki and Lizzie Jackson

www.creativemediaclusters.com/findings 

 

From 2015–2019 Dr Michał Głowacki and Professor Lizzie Jackson have been investigating the internal organisational cultures often successful high technology clusters in North America and Europe. The project aimed to identify the strategies and organisational culture of firms operating within such clusters to inform the evolution of public service media worldwide. The researchers also included the nearest public service media outlet to each cluster in the investigation. “Organisational Culture of Public Service Media: People, Values and Processes” examined four high

Continue reading

CONTENT AND DIGITAL INNOVATION IN A MULTI-PLATFORM WORLD – Key Takeaways and Summary

Partners synergy in Mediaroad: CEPI and EBU’s way forward

Jerome Dechesne, CEPI President, underlined the crucial role that the creative industries sector will increasingly play, and the key importance of each stakeholder along the audiovisual value chain. Research and innovation can multiply the potential of the industry: firstly, by powering content production and distribution and adapting the traditional means to the technological era; secondly, by investing on skills and digital literacy for the whole sector and for audiovisual workers to remain competitive. Dechesne suggested the establishment of a dedicated European media innovation scheme within Horizon Europe to amplify the innovation potential of the media sector. Nicola Frank, Head of European Affairs at the European Broadcasting Union (EBU), highlighted the current evolution of traditional broadcasters into more flexible public service media organisations. The growing complexity of the sector would be reflected by the creation of a European Media Ecosystem, which MediaRoad could serve as blueprint for. The structure could revolve around three main hubs: the SandBox Hub, dedicated to innovation; the Policy Hub, to develop a common policy vision; and the Network Hub, for coordination on policy action between stakeholders.

Continue reading