Current Digital Single Market challenges for the Radio sector

Written by Vincent Sneed

The radio environment is neither audiovisual, nor music-only: it is an environment where sound-only usage / non-retail prevails. Most of the listening is still done by reception of broadcast content. As this mode of transmission enables one-to-many access and can influence listeners, national governments grant licences to radios allowing them to broadcast. However, radios have to be present on a multitude of platforms to maintain their audience.

The internet as we know it now was born in 1995… when radio was already everywhere, mobile, simple-to-use, interactive, cost-efficient and complimentary. 80% of the EU population on average listens to radio for at least 2 or 3 hours per day, as shown by national audience measurement (as regularly shown by data collected with AER national Members). For commercial radio, these features are all based on a very efficient model: terrestrial broadcasting of free-to-air programmes, funded (almost) 100% by advertising.

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Can the European Union become a digital giant?

Opinion piece by Prof. Dr. Karen Donders & Prof. Pieter Ballon

In September, EU Member States gathered in Tallinn to discuss the future of the European Union as an economic actor in the digital economy. Government leaders discussed the main issues causing Europe to lag behind and explored avenues for change. It has indeed become clear that the policy recipes chosen in 2015 to achieve the European Digital Single Market (DSM) have not fully realized their potential to date.

Television advertising, Smart Cities, better and more efficient broadband networks, data protection and data trading, copyright, research, and innovation, amongst other important issues, were the subject of the talks in Tallinn. Not surprisingly, few concrete measures were put on the table. The pressure on Europe is big as research shows that the US, China and a number of Asian countries are much better positioned than the European Union in the digital economy.




European policy in the field of the digital economy takes a real start with the 1994 Bangemann report, named after former European Commissioner Martin Bangemann. The report stated that Europe must catch-up in the globalized information society. In particular, it reported that there was a need for a free

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