MediaRoad’s response to the Stakeholders’ Consultation on Draft AI Ethics Guidelines: interesting but… what about media?!?

Written by Heritiana Ranaivoson & Luciano Morganti


Draft Ethics Guidelines for Trustworthy AI

On the 18th of December 2018, the European Union’s high level expert group on artificial intelligence today released draft ethics guidelines. They were open for comments until the 18th of January 18 (extended to 1st of February).

This post recaps MediaRoad’s response, in particular arguing for the media sector to be also considered, in particular as a use case.  It follows the structure of the guidelines.

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Artificial Intelligence: Ethics and Regulations in the European Union

Written by: Seda Yılmaz, Mehmet Turgut, Müfit Yılmaz Gökmen, Begüm Yurttaş, Sibel Pekin, Renjani Puspo Sari, Luciano Morganti, Heritiana Ranaivoson

Artificial intelligence (AI) in the form of intelligent robots was a big hit in many movies back in the 90s. Now it is leaving the science fiction shelf and is quickly taking over many aspects of our lives. From fields like the financial sector, healthcare, education, transport, insurances, to specific applications like credit card transactions, Google translate, GPS, spam filters and Siri in iPhones, AI, or applications of it, is today pretty much everywhere even if we are not aware we are using it (or being used by it). AI is also seen as a big leap and a very profitable economic sector, so it receives more and more the attention of the public at large, the private and academic entities and governments and politics.

This rapid societal and economic uptake of AI comes with new and unforeseen challenges: what are the short and long-term effects on our society? How will AI change the dynamics of human life? How to regulate the imminent changes brought by a sector in dynamic transition and expansion? What happens and who pays the consequences if AI becomes malicious or if it simply leads to errors and mistakes?

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