First MediaRoad conference looks at media innovation

The first thematic MediaRoad event was organized on 2 March 2018 in Geneva as part of the EBU Big Data Week. The conference focused on how the media sector could take advantage of the latest innovations. The conference was organized by the EPFL, a major European research institution, with the full support of the MediaRoad project, a Horizon 2020-funded initiative to create a European media ecosystem for innovation.

The “Media Innovation in the age of AI, social media and fake news” conference gathered representatives of academia, research, broadcasters, and business who looked at the use of data and artificial intelligence for media content,

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CEPI Independent Producers welcome start of MediaRoad project

Written by Liana Digka

CEPI’s 2017 General Assembly took place in Paris on 9-10 November 2017 and offered a fantastic opportunity for independent producers and small and medium enterprises to foster potential future synergies with broadcasters and to present the MediaRoad Project to CEPI’s members.

At this meeting, Nicola Frank, Head of European Affairs of the European Broadcasting Union (leader of the MediaRoad project), presented the main structure of the project and explained the use of the MediaRoad tools like the VRT Sandbox, an important environment for collaboration where both producers and broadcasters meet.

We have interviewed Mr Jerome Dechesne, Chairman of CEPI and representative for USPA (FR), and asked him to share his ideas about the project, its role on the promotion of research and innovation within the creative sector and the way such a project could be effectively used in the future by independent producers.

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MediaRoad project launched

The EBU has hosted the MediaRoad Project Launch, in collaboration with the VRT SandBox Creative Circle VI event. This represents the first step on a journey which aims to reawaken a ‘start-up mentality’ in the media sector and bridge the gap between technological innovation and the creative and media sector.

The event gave participants a chance to learn about the MediaRoad project, which will be coordinated by the EBU, and the VRT Sandbox, which matches startups to the public broadcaster VRT for a short-term collaboration on projects geared towards innovation and market deployment.

The EBU’s new Director General Noel Curran opened the event by reflecting on the increasingly important role of public service media as a standard bearer for reliable news and in promoting common values. He highlighted the MediaRoad project as an important step along this path as it enhances cross-sectorial collaboration, allowing PSM to work hand-in-hand with commercial players, tech startups, academia and content producers.

Curran said: “In a rapidly changing world of digital transformation and increased media consumption, the role of public broadcasters is more important than ever. By embracing innovation and committing to producing quality content and news, public service media can be the leaders of a new media ecosystem.”

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MediaRoad Information Session

During the International Broadcasting Conference (IBC) held in Amsterdam in September 2017, the MediaRoad team organized an information session at the EBU booth. Being a world-wide leading media event, IBC attracts a broad audience and experts engaged in the creation and delivery of electronic media.
IBC visitors were cordially invited to attend a presentation of the MediaRoad project and its goals.

During the presentations and Q&A session, the attendees were able to find out more about the project and how to get involved in the MediaRoad network. They also learned more about the concept behind the VRT Sandbox and on how MediaRoad will translate this approach into a replicable model, enabling other European media organizations to launch their own Sandboxes.

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