The media sector calls for a dedicated funding scheme to support innovation and creativity in Europe

Press release

BRUSSELS, 24 MAY 2018 

Two leading EU-funded media projects, I3 and MediaRoad, gathered today representatives from the European Parliament, European Commission and media organisations to discuss the challenges facing media innovation and the need for a common programme within the next European Financial Framework. The event was hosted and supported by MEP Dr. Christian Ehler, co-chair of the Intergroup of Cultural and Creative Industries (CCIs).

During the debate, the sector highlighted its needs to foster media research and innovation in Europe and ensure its competitiveness, jointly calling for a dedicated funding programme integrating technology innovation and creativity in Europe.

By creating an open and horizontal innovation scheme, the EU could bridge the existing gaps between technological innovation, creative content production

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The Future of Media Innovation in the EU Research Agenda post-2020

On Thursday 24 May, European media stakeholders will gather together for a Policy Dialogue lunch event in the European Parliament in Brussels with industry leaders, academics, creative sector representatives and innovators in the field of media. It is a key event addressing media innovation support schemes for the media industry in the upcoming FP9 Framework programme beyond-2020.

 

The European media industry is facing profound digital transformation. Media is fast integrating advances like Artificial Intelligence, Data Analytics, High performance computing, 5G and others while at the same time is called to tackle new challenges like fake news, data security, and role of the global platforms and new concentrations of power, which are also impacting the democratic discourse.

 

In this context, Media Innovation and Research (R&I) has never been so pivotal for the future developments of the sector.

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