Creative media clusters – findings

“Organisational Culture of Public Service Media: People, Values and Processes” (2015–2019)

Project report by Michal Glowacki and Lizzie Jackson

www.creativemediaclusters.com/findings 

 

From 2015–2019 Dr Michał Głowacki and Professor Lizzie Jackson have been investigating the internal organisational cultures often successful high technology clusters in North America and Europe. The project aimed to identify the strategies and organisational culture of firms operating within such clusters to inform the evolution of public service media worldwide. The researchers also included the nearest public service media outlet to each cluster in the investigation. “Organisational Culture of Public Service Media: People, Values and Processes” examined four high

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MediaRoad’s response to the Stakeholders’ Consultation on Horizon Europe Co-design 2021-2024

Written by Heritiana Ranaivoson & Luciano Morganti


Have your say on future objectives for EU-funded research and innovation

On the 28th of June 2019, the European Union, in the preparation of the implementation of Horizon Europe, launched an online consultation to prepare a ‘Strategic Plan’ for Horizon Europe that will guide the work programmes and calls for proposals for Horizon Europe’s first four years (2021-2024). It is complemented by an online consultation on Horizon Europe Co-design – Implementation, open until the 4th of October 2019.

This post recaps MediaRoad’s response, generally asking for a more systematic presence of the media sector in Horizon Europe’s work programmes.  It follows the structure of the guidelines.

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Open Innovation Day (“Porte Aperte all’Innovazione”)

On 4 December 2018 Rai organized an event with the aim of putting the company in contact with relevant startups operating in the area of media, fostering the creation of an ecosystem of stakeholders around the media industry and accelerate innovation.

The event is a variant of the Sandbox concept, consisting of a workshop of one day with presentations from Rai’s most innovative business units (Research Centre, Digital, Radio, ICT, Teche and Rai Pubblicità) and a number of small innovative companies and startups: 3 innovative small enterprises and 9 startups were involved. Also 2 startup hubs collaborated and participated to the event: the Incubator of the Polytechnic University of Turin I3P and Italia Startup, the biggest association of startups in Italy.

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CONTENT AND DIGITAL INNOVATION IN A MULTI-PLATFORM WORLD – Key Takeaways and Summary

Partners synergy in Mediaroad: CEPI and EBU’s way forward

Jerome Dechesne, CEPI President, underlined the crucial role that the creative industries sector will increasingly play, and the key importance of each stakeholder along the audiovisual value chain. Research and innovation can multiply the potential of the industry: firstly, by powering content production and distribution and adapting the traditional means to the technological era; secondly, by investing on skills and digital literacy for the whole sector and for audiovisual workers to remain competitive. Dechesne suggested the establishment of a dedicated European media innovation scheme within Horizon Europe to amplify the innovation potential of the media sector. Nicola Frank, Head of European Affairs at the European Broadcasting Union (EBU), highlighted the current evolution of traditional broadcasters into more flexible public service media organisations. The growing complexity of the sector would be reflected by the creation of a European Media Ecosystem, which MediaRoad could serve as blueprint for. The structure could revolve around three main hubs: the SandBox Hub, dedicated to innovation; the Policy Hub, to develop a common policy vision; and the Network Hub, for coordination on policy action between stakeholders.

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Towards Advanced Media Ecologies

Creative Cultures for Media Progression: An Unconference (13th June, Warsaw)

Written by Michał Głowacki and Lizzie Jackson

 

International media experts, representatives of cultural institutions, startup communities and Warsaw’s City Hall gathered in the city of Warsaw for an Unconference: “Creative Cultures for Media Progression”. The aim of the day was to discuss the need for changes to the organisational structures and partnership arrangements of public service media firms. The unconference format offers opportunities to explore new methods of exchanging and building knowledge.

 

The unconference was based in the Warsaw’s Praga regeneration district and run in collaboration with the City Hall. 50 scholars and industry attendees experienced a ‘World Café’ and ‘Fishbowl’ style debate. These are designed to promote inclusive speaking from everyone in response to initial provocations

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