MEDIA INDUSTRY IS KEY TO EUROPEAN DIGITAL SOVEREIGNTY

European public service media organizations are ready to take on a stronger role of leadership in the drive to strengthen Europe’s digital sovereignty – that was one of the key themes at this week’s ‘Accelerating European Media Innovation’ event in Brussels, a joint conference co-organized by the MediaRoad consortium and the EBU.

“The media sector plays a central role in making Europe fit for the digital age”,

said Antonio Arcidiacono, EBU Director of Technology & Innovation, in his keynote to an audience of EU lawmakers, EBU Members and high-level speakers including the current EU Commissioner for Digital Economy and Society Mariya Gabriel.

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Six Crucial Technological Trends for the Media Sector

The MediaRoad Vision Paper on Future and Emerging Technologies for the Media Sector analyses six technological trends – Artificial Intelligence (AI), Immersive technologies, Blockchain, 5G, Internet of Things (IoT) and Convergence – and their impacts on media sectors, and provides policy recommendations aiming at ensuring positive consequences for our societies.

The Paper has been developed by the Policy Hub of MediaRoad. Launched in September 2017, the two-year MediaRoad project brings together a wide range of European media stakeholders. The project aims to provide recommendations for future-proofing media policies and promoting the implementation of innovative media concepts. MediaRoad benefits from the support and funding from the European Union research and innovation funding programme Horizon 2020.

MediaRoad’s 2nd Vision Paper takes as starting point the 1st Vision Paper on the Future of Media Innovation, and its identification of key trends and challenges for the European media sector, and the derived policy recommendations. Based on a combination of various sources (in particular experts interviews and an online survey), it provides, for each technological trend, an analysis of its likely impact on the media sector and on society as a whole, and policy recommendations. 

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Press Release: European Media Innovation Key To Competitiveness

Supporting European media innovation is key to ensuring the industry remains competitive, a MediaRoad conference in Brussels has concluded. The event saw the publication of a new MediaRoad vision paper and highlighted the success of the project, funded by the EU Horizon 2020 programme, in building an ecosystem for innovation and collaboration in the media sector.

Accelerating European media innovation is an essential means to promote media pluralism and freedom of expression. It will ensure the sustainability and development of Europe’s media and creative industry.

“An adequate regulatory framework and the support of relevant EU programmes are simply vital to the acceleration of media innovation in Europe” said Nicola Frank, EBU Head of European Affairs.

The EBU & MediaRoad have put forward 9 recommendations to this end:

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2nd Edition Open Innovation Day was a success!

On June 26th, at Rai premises in Torino, the Open Innovation Day was carried out for the second time. The workshop was specially targeted to startups and small enterprises offering innovative solutions to technical and editorial problems in the area of media. Its goal was to improve mutual knowledge in areas of interest, creating a network of stakeholders aimed at collaborating, and contributing to innovation in the media industry. The event was organised in collaboration with ItaliaStartup, the not-for-profit association of Italian Startups, and I3P, the innovation accelerator of the Polytechnic of Turin, in synergy with the Italian Tech Week, a whole week of conferences and workshop focusing on innovation and technology in Torino.

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AI and the media: too hot, too cold, just right? A mapping of Artificial Intelligence applications

By Kati Bremme, Innovation & Prospective Directorate

 Algorithms are made to solve problems. Generating suspicion in some, perceived as a miracle solution by others, Artificial Intelligence (AI) is everywhere, impacting every industry. Some, though, struggle a bit more to fully embrace it, an example being the media. Compared to the financial or health sectors, the media’s capacity to acquire the necessary tools to integrate AI is less flexible and dynamic. In its latest AI Predictions Report, the PwC firm pinpoints these differences, reporting that 20% of interviewed executives plan to deploy AI in their enterprise, but only 7% in the media sector.

However, the application fields for AI in the mediums of written press, cinema, radio, television and advertising are broad: automation of business processes and customer relationships, social network monitoring and listening, information verification, predictive analysis of success

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Take part in the Stakeholder Consultation on future and emerging technological trends for the media sector

Digitisation is reshaping industries, with technology transforming the way they function. The media industry is no exception, and technological innovations have been – and will be – adopted in every part of the media value chain. Technological trends are influencing the audiovisual and radio ecosystem, prompting changes in political, social and economic dimensions.

Are you part of the media industry, the audiovisual or radio sector?

Are you interested in understanding the evolution of the media sector and are you interested in technological innovation?

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Driving the Future of Media Innovation in Europe

The MediaRoad Vision Paper on the Future of Media Innovation presents a concerted effort to offer practical policies to support the European media sector’s digital transformation and ensure its future sustainability in an increasingly competitive global market.

The Paper has been developed by the Policy Hub of MediaRoad. Launched in September 2017, the two-year MediaRoad project brings together a wide range of European media stakeholders. The project aims to provide recommendations for future-proofing media policies and promoting the implementation of innovative media concepts.

Support from the European Union research and innovation funding programme Horizon 2020 has been crucial in bringing these ideas to life. With the culmination of Horizon 2020 and efforts to prepare its successor “Horizon Europe”, media stakeholders and policy makers are faced with a unique opportunity to share their vision to how to drive the future of research and innovation in Europe.

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Meet MediaRoad @IBC 2018

MediaRoad session: how do we enhance European media innovation

16 September 2018, 14h00 – 15h00
IBC, EBU Stand 10.F20. – RAI Amsterdam

Currently, the European media sector finds itself in a convergent, multiplatform and globalized landscape offering a set of opportunities and challenges for media players to innovate from creative content production to technological innovation and R&D, and across the value chain.

The MediaRoad project aspires to reawaken a ‘start-up mentality’ in the media sector, reshaping the way organizations collaborate and deploy new ideas in the market. The European Broadcasting Union is leading a consortium in which some of Europe’s most prominent broadcasters (BBC, RAI, VRT, Association of European Radios) work alongside leading media research institutes (IRT, EPFL, IMEC) and independent producers (CEPI TV). Project partners work within three project Hubs and support the transformation of the European media sector by building an ecosystem for innovation.

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The media sector calls for a dedicated funding scheme to support innovation and creativity in Europe

Press release

BRUSSELS, 24 MAY 2018 

Two leading EU-funded media projects, I3 and MediaRoad, gathered today representatives from the European Parliament, European Commission and media organisations to discuss the challenges facing media innovation and the need for a common programme within the next European Financial Framework. The event was hosted and supported by MEP Dr. Christian Ehler, co-chair of the Intergroup of Cultural and Creative Industries (CCIs).

During the debate, the sector highlighted its needs to foster media research and innovation in Europe and ensure its competitiveness, jointly calling for a dedicated funding programme integrating technology innovation and creativity in Europe.

By creating an open and horizontal innovation scheme, the EU could bridge the existing gaps between technological innovation, creative content production

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The Future of Media Innovation in the EU Research Agenda post-2020

On Thursday 24 May, European media stakeholders will gather together for a Policy Dialogue lunch event in the European Parliament in Brussels with industry leaders, academics, creative sector representatives and innovators in the field of media. It is a key event addressing media innovation support schemes for the media industry in the upcoming FP9 Framework programme beyond-2020.

 

The European media industry is facing profound digital transformation. Media is fast integrating advances like Artificial Intelligence, Data Analytics, High performance computing, 5G and others while at the same time is called to tackle new challenges like fake news, data security, and role of the global platforms and new concentrations of power, which are also impacting the democratic discourse.

 

In this context, Media Innovation and Research (R&I) has never been so pivotal for the future developments of the sector.

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