On June 26th, at Rai premises in Torino, the Open Innovation Day was carried out for the second time. The workshop was specially targeted to startups and small enterprises offering innovative solutions to technical and editorial problems in the area of media. Its goal was to improve mutual knowledge in areas of interest, creating a network of stakeholders aimed at collaborating, and contributing to innovation in the media industry. The event was organised in collaboration with ItaliaStartup, the not-for-profit association of Italian Startups, and I3P, the innovation accelerator of the Polytechnic of Turin, in synergy with the Italian Tech Week, a whole week of conferences and workshop focusing on innovation and technology in Torino.
By Kati Bremme, Innovation & Prospective Directorate
Algorithms are made to solve problems. Generating suspicion in some, perceived as a miracle solution by others, Artificial Intelligence (AI) is everywhere, impacting every industry. Some, though, struggle a bit more to fully embrace it, an example being the media. Compared to the financial or health sectors, the media’s capacity to acquire the necessary tools to integrate AI is less flexible and dynamic. In its latest AI Predictions Report, the PwC firm pinpoints these differences, reporting that 20% of interviewed executives plan to deploy AI in their enterprise, but only 7% in the media sector.
However, the application fields for AI in the mediums of written press, cinema, radio, television and advertising are broad: automation of business processes and customer relationships, social network monitoring and listening, information verification, predictive analysis of success
Digitisation is reshaping industries, with technology transforming the way they function. The media industry is no exception, and technological innovations have been – and will be – adopted in every part of the media value chain. Technological trends are influencing the audiovisual and radio ecosystem, prompting changes in political, social and economic dimensions.
Are you part of the media industry, the audiovisual or radio sector?
Are you interested in understanding the evolution of the media sector and are you interested in technological innovation?
The MediaRoad Vision Paper on the Future of Media Innovation presents a concerted effort to offer practical policies to support the European media sector’s digital transformation and ensure its future sustainability in an increasingly competitive global market.
The Paper has been developed by the Policy Hub of MediaRoad. Launched in September 2017, the two-year MediaRoad project brings together a wide range of European media stakeholders. The project aims to provide recommendations for future-proofing media policies and promoting the implementation of innovative media concepts.
Support from the European Union research and innovation funding programme Horizon 2020 has been crucial in bringing these ideas to life. With the culmination of Horizon 2020 and efforts to prepare its successor “Horizon Europe”, media stakeholders and policy makers are faced with a unique opportunity to share their vision to how to drive the future of research and innovation in Europe.
MediaRoad session: how do we enhance European media innovation
16 September 2018, 14h00 – 15h00
IBC, EBU Stand 10.F20. – RAI Amsterdam
Currently, the European media sector finds itself in a convergent, multiplatform and globalized landscape offering a set of opportunities and challenges for media players to innovate from creative content production to technological innovation and R&D, and across the value chain.
The MediaRoad project aspires to reawaken a ‘start-up mentality’ in the media sector, reshaping the way organizations collaborate and deploy new ideas in the market. The European Broadcasting Union is leading a consortium in which some of Europe’s most prominent broadcasters (BBC, RAI, VRT, Association of European Radios) work alongside leading media research institutes (IRT, EPFL, IMEC) and independent producers (CEPI TV). Project partners work within three project Hubs and support the transformation of the European media sector by building an ecosystem for innovation.
BRUSSELS, 24 MAY 2018
Two leading EU-funded media projects, I3 and MediaRoad, gathered today representatives from the European Parliament, European Commission and media organisations to discuss the challenges facing media innovation and the need for a common programme within the next European Financial Framework. The event was hosted and supported by MEP Dr. Christian Ehler, co-chair of the Intergroup of Cultural and Creative Industries (CCIs).
During the debate, the sector highlighted its needs to foster media research and innovation in Europe and ensure its competitiveness, jointly calling for a dedicated funding programme integrating technology innovation and creativity in Europe.
By creating an open and horizontal innovation scheme, the EU could bridge the existing gaps between technological innovation, creative content production
On Thursday 24 May, European media stakeholders will gather together for a Policy Dialogue lunch event in the European Parliament in Brussels with industry leaders, academics, creative sector representatives and innovators in the field of media. It is a key event addressing media innovation support schemes for the media industry in the upcoming FP9 Framework programme beyond-2020.
The European media industry is facing profound digital transformation. Media is fast integrating advances like Artificial Intelligence, Data Analytics, High performance computing, 5G and others while at the same time is called to tackle new challenges like fake news, data security, and role of the global platforms and new concentrations of power, which are also impacting the democratic discourse.
In this context, Media Innovation and Research (R&I) has never been so pivotal for the future developments of the sector.
European policy makers are now discussing the future of the European Research Agenda beyond 2020 in the framework of the upcoming proposal on the post-2020 Multiannual Financial Framework (MFF) and its R&D scheme, the Framework Programme 9 (FP9) running from 2021 to 2027. Amid these discussions, the European Commission has launched a Public Consultation on “EU funds in the area of investment, research & innovation, SMEs and single market“: an occasion to feed into its proposal for the next generation of funding programmes that the MediaRoad consortium did not miss!
Indeed, the European media sector has a vast creative potential for innovative services and it has a strong tradition in investing in R&D. However, this capacity is increasingly dwarfed by powerful global players and the sector is lacking an adequate support scheme that is able to fully capitalize on its strength. While separate programmes exist to support and strengthen technological innovation and creative content production, there is no programme combining these two
Animation is a dynamic sector which is flourishing and rapidly changing in terms of technology and audiences. It is a concrete example of collaboration, innovation and creativity. It is an industry which opens up great opportunities to the animators but at the same time financial limitations often lead to technological weaknesses and consequently, less competitiveness in the market. These aspects are presented below in an interview by our colleague from the European Coordination of Independent Producers (CEPI) with Philippe Alessandri; Philippe is Chairman of Animation Europe, the pan European Association which includes animation producer association within the EU, also active member in CEPI.
Liana Digka: How has digital innovation improved the quality of animated series and permitted to relocate production in Europe by increasing the productivity of the animation studios?
Philippe Alessandri: In the 90s, when I had my first contact with Animation, Asia was the place where the animation work was sub-contracted because of the low-cost services. The production was based on traditional means such as hand drawing and camera shooting. At that time, two French companies invented a digital system in order to produce animation electronically. It took 10 years for this technique to be completely accurate and to get enough well-trained artists to use it. With this technique the productivity increased and European production companies became more competitive vis-à-vis the Asian ones. This production optimisation combined with the tax incentives adopted by some European governments made it affordable to relocate production in Europe.
MediaRoad has launched Stakeholder Consultation to collect ideas and views from the media sector stakeholders on the future European Research & Innovation Agenda for media sector (with a focus on audio-visual and radio). The collected input will serve as a basis for the development of a common vision for media innovation in Europe that will be included in the first MediaRoad Vision Document.
Are you part of the media industry and in particular of the audio-visual or radio sector?
Are you concerned about its developments and do you want to ensure a bright and innovative future for the sector?
Share your ideas and views on how the future European Research & Innovation Agenda for media should look like and contribute to the creation of a joint vision for media innovation!