Take part in the Stakeholder Consultation on the new provisions in the revised AVMS Directive

To prepare for the implementation of the new provisions in the revised Audiovisual Media Services Directive 2018/1808, the European Commission’s DG CNECT has designated the Vrije Universiteit Brussel (research group imec-SMIT) and Deloitte to carry out the study SMART 2018/0066 on its behalf. In that view, we are organising 3 surveys to get the views of stakeholders on 3 different fields of the Directive.
  • Video sharing platforms
  • Transparency of media ownership
  • Signal integrity

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News from the EBU

MediaRoad receives an excellent assessment – paving the way for Horizon Europe to shine a light on projects combining creativity and technology

We are delighted that the EBU-coordinated MediaRoad project has received an extremely positive final review from independent experts mandated by the European Commission. A reminder of MediaRoad: it has been a collaboration between European media, producers and researchers to accelerate innovation across the sector. The MediaRoad project focused on three hubs: a SandBox hub; a Policy Hub; and a Network Hub. It ran for over two years, ending on 31 October 2019, and was funded by the Horizon 2020 programme.

The review of MediaRoad recently published by the European Commission states:

  • The project has delivered exceptional results with significant immediate or potential impact
  • The expected results and impact surpassed the expectations. This is particularly true for theSandbox hub.
  • The achievements are impressive and strengthen the European media landscape as digital innovation continues to accelerate.
  • The project was able to overachieve on some of the envisaged impacts, by establishing a large network of European stakeholders in the media industry through the envisaged activities implemented in the Policy, Networking, and Sandbox hubs.
  • The project has a strong impact on SMEs, relying on the Sandbox network. The number of results obtained by the Sandbox is quite impressive.

Some key figures from MediaRoad are detailed below.

The positive impact of MediaRoad demonstrates that bringing together creativity and technology innovation deserves a prominent place in the new Horizon Europe programme.

We want to give a shout-out to the partners that made MediaRoad such a success: the broadcasters, both public, with the BBCRAI, and VRT, and commercial, with the Association of European Radios; the leading media research institutes IRTEPFL and IMEC; and CEPI, the European Audiovisual Production Association.  For the EBU, MediaRoad was a hugely valuable and rewarding experience. We are proud that its legacy will continue to drive innovation across Europe’s media.

Key figures from MediaRoad

  • 18 Sandboxes were created and more than 20 pitching events for start-ups at an international level and provided matchmaking between media companies and media tech entrepreneurs.
  • Eight policy-oriented newsletters and two MediaRoad Vision documents were published: “The Future of Media Innovation – European Research Agenda beyond 2020”, “Future and emerging technological trends for the media sector”.
  • Seven responses to relevant EU consultations were delivered.
  • A network of more than 50 official MediaRoad stakeholders was developed, including broadcasters, production companies, R&D institutes, key creative sector players, new media, technology-developing SMEs, journalists and academics.
  • 20 successful events were organised to highlight relevant topics and foster collaboration and exchange.
  • MediaRoad activities and results were disseminated through 99 videos, 103 news articles, seven publications, 17 newsletters, nine press releases, 10 podcast episodes and representations at 84 external conferences and meetings.
Commissioner Gabriel at the MediaRoad closing conference


European public service media organizations are ready to take on a stronger role of leadership in the drive to strengthen Europe’s digital sovereignty – that was one of the key themes at this week’s ‘Accelerating European Media Innovation’ event in Brussels, a joint conference co-organized by the MediaRoad consortium and the EBU.

“The media sector plays a central role in making Europe fit for the digital age”,

said Antonio Arcidiacono, EBU Director of Technology & Innovation, in his keynote to an audience of EU lawmakers, EBU Members and high-level speakers including the current EU Commissioner for Digital Economy and Society Mariya Gabriel.

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Six Crucial Technological Trends for the Media Sector

The MediaRoad Vision Paper on Future and Emerging Technologies for the Media Sector analyses six technological trends – Artificial Intelligence (AI), Immersive technologies, Blockchain, 5G, Internet of Things (IoT) and Convergence – and their impacts on media sectors, and provides policy recommendations aiming at ensuring positive consequences for our societies.

The Paper has been developed by the Policy Hub of MediaRoad. Launched in September 2017, the two-year MediaRoad project brings together a wide range of European media stakeholders. The project aims to provide recommendations for future-proofing media policies and promoting the implementation of innovative media concepts. MediaRoad benefits from the support and funding from the European Union research and innovation funding programme Horizon 2020.

MediaRoad’s 2nd Vision Paper takes as starting point the 1st Vision Paper on the Future of Media Innovation, and its identification of key trends and challenges for the European media sector, and the derived policy recommendations. Based on a combination of various sources (in particular experts interviews and an online survey), it provides, for each technological trend, an analysis of its likely impact on the media sector and on society as a whole, and policy recommendations. 

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Press Release: European Media Innovation Key To Competitiveness

Supporting European media innovation is key to ensuring the industry remains competitive, a MediaRoad conference in Brussels has concluded. The event saw the publication of a new MediaRoad vision paper and highlighted the success of the project, funded by the EU Horizon 2020 programme, in building an ecosystem for innovation and collaboration in the media sector.

Accelerating European media innovation is an essential means to promote media pluralism and freedom of expression. It will ensure the sustainability and development of Europe’s media and creative industry.

“An adequate regulatory framework and the support of relevant EU programmes are simply vital to the acceleration of media innovation in Europe” said Nicola Frank, EBU Head of European Affairs.

The EBU & MediaRoad have put forward 9 recommendations to this end:

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2nd Edition Open Innovation Day was a success!

On June 26th, at Rai premises in Torino, the Open Innovation Day was carried out for the second time. The workshop was specially targeted to startups and small enterprises offering innovative solutions to technical and editorial problems in the area of media. Its goal was to improve mutual knowledge in areas of interest, creating a network of stakeholders aimed at collaborating, and contributing to innovation in the media industry. The event was organised in collaboration with ItaliaStartup, the not-for-profit association of Italian Startups, and I3P, the innovation accelerator of the Polytechnic of Turin, in synergy with the Italian Tech Week, a whole week of conferences and workshop focusing on innovation and technology in Torino.

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AI and the media: too hot, too cold, just right? A mapping of Artificial Intelligence applications

By Kati Bremme, Innovation & Prospective Directorate

 Algorithms are made to solve problems. Generating suspicion in some, perceived as a miracle solution by others, Artificial Intelligence (AI) is everywhere, impacting every industry. Some, though, struggle a bit more to fully embrace it, an example being the media. Compared to the financial or health sectors, the media’s capacity to acquire the necessary tools to integrate AI is less flexible and dynamic. In its latest AI Predictions Report, the PwC firm pinpoints these differences, reporting that 20% of interviewed executives plan to deploy AI in their enterprise, but only 7% in the media sector.

However, the application fields for AI in the mediums of written press, cinema, radio, television and advertising are broad: automation of business processes and customer relationships, social network monitoring and listening, information verification, predictive analysis of success

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Take part in the Stakeholder Consultation on future and emerging technological trends for the media sector

Digitisation is reshaping industries, with technology transforming the way they function. The media industry is no exception, and technological innovations have been – and will be – adopted in every part of the media value chain. Technological trends are influencing the audiovisual and radio ecosystem, prompting changes in political, social and economic dimensions.

Are you part of the media industry, the audiovisual or radio sector?

Are you interested in understanding the evolution of the media sector and are you interested in technological innovation?

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Driving the Future of Media Innovation in Europe

The MediaRoad Vision Paper on the Future of Media Innovation presents a concerted effort to offer practical policies to support the European media sector’s digital transformation and ensure its future sustainability in an increasingly competitive global market.

The Paper has been developed by the Policy Hub of MediaRoad. Launched in September 2017, the two-year MediaRoad project brings together a wide range of European media stakeholders. The project aims to provide recommendations for future-proofing media policies and promoting the implementation of innovative media concepts.

Support from the European Union research and innovation funding programme Horizon 2020 has been crucial in bringing these ideas to life. With the culmination of Horizon 2020 and efforts to prepare its successor “Horizon Europe”, media stakeholders and policy makers are faced with a unique opportunity to share their vision to how to drive the future of research and innovation in Europe.

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Meet MediaRoad @IBC 2018

MediaRoad session: how do we enhance European media innovation

16 September 2018, 14h00 – 15h00
IBC, EBU Stand 10.F20. – RAI Amsterdam

Currently, the European media sector finds itself in a convergent, multiplatform and globalized landscape offering a set of opportunities and challenges for media players to innovate from creative content production to technological innovation and R&D, and across the value chain.

The MediaRoad project aspires to reawaken a ‘start-up mentality’ in the media sector, reshaping the way organizations collaborate and deploy new ideas in the market. The European Broadcasting Union is leading a consortium in which some of Europe’s most prominent broadcasters (BBC, RAI, VRT, Association of European Radios) work alongside leading media research institutes (IRT, EPFL, IMEC) and independent producers (CEPI TV). Project partners work within three project Hubs and support the transformation of the European media sector by building an ecosystem for innovation.

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