MediaRoad project launched

The EBU has hosted the MediaRoad Project Launch, in collaboration with the VRT SandBox Creative Circle VI event. This represents the first step on a journey which aims to reawaken a ‘start-up mentality’ in the media sector and bridge the gap between technological innovation and the creative and media sector.

The event gave participants a chance to learn about the MediaRoad project, which will be coordinated by the EBU, and the VRT Sandbox, which matches startups to the public broadcaster VRT for a short-term collaboration on projects geared towards innovation and market deployment.

The EBU’s new Director General Noel Curran opened the event by reflecting on the increasingly important role of public service media as a standard bearer for reliable news and in promoting common values. He highlighted the MediaRoad project as an important step along this path as it enhances cross-sectorial collaboration, allowing PSM to work hand-in-hand with commercial players, tech startups, academia and content producers.

Curran said: “In a rapidly changing world of digital transformation and increased media consumption, the role of public broadcasters is more important than ever. By embracing innovation and committing to producing quality content and news, public service media can be the leaders of a new media ecosystem.”

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MediaRoad Information Session

During the International Broadcasting Conference (IBC) held in Amsterdam in September 2017, the MediaRoad team organized an information session at the EBU booth. Being a world-wide leading media event, IBC attracts a broad audience and experts engaged in the creation and delivery of electronic media.
IBC visitors were cordially invited to attend a presentation of the MediaRoad project and its goals.

During the presentations and Q&A session, the attendees were able to find out more about the project and how to get involved in the MediaRoad network. They also learned more about the concept behind the VRT Sandbox and on how MediaRoad will translate this approach into a replicable model, enabling other European media organizations to launch their own Sandboxes.

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