Meet MediaRoad @IBC 2018

MediaRoad session: how do we enhance European media innovation

16 September 2018, 14h00 – 15h00
IBC, EBU Stand 10.F20. – RAI Amsterdam

Currently, the European media sector finds itself in a convergent, multiplatform and globalized landscape offering a set of opportunities and challenges for media players to innovate from creative content production to technological innovation and R&D, and across the value chain.

The MediaRoad project aspires to reawaken a ‘start-up mentality’ in the media sector, reshaping the way organizations collaborate and deploy new ideas in the market. The European Broadcasting Union is leading a consortium in which some of Europe’s most prominent broadcasters (BBC, RAI, VRT, Association of European Radios) work alongside leading media research institutes (IRT, EPFL, IMEC) and independent producers (CEPI TV). Project partners work within three project Hubs and support the transformation of the European media sector by building an ecosystem for innovation.

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AER 2018 Conference – Report

On Thursday, June 7th, 2018, the Association of European Radios – AER, organised a conference at the European Parliament stressing the important role played by radio in fighting against disinformation.

John Purcell (IBI President), moderator for the conference, welcomed the guests to the 2018 AER Conference. Mr Purcell stressed the difficulties faced by radio to guarantee its future in today’s world as technology is rapidly changing.

07 Jun 2018 - Brussels, Belgium - AER 2018 Conference. © Bernal Revert/ BR&U

Marlene Mizzi MEP (Member of the Group of the Progressive Alliance of Socialists and Democrats in the European Parliament – S&D, Malta) outlined the work her team and her performed on the European Electronic Communications Code. She stressed that the legislators have managed to reach what seems to be an acceptable compromise for radios, pushing digital broadcasting in cars, whilst recognising that online is important and that FM is still the main door to access radio. In that sense, radio is essential for citizens as it enables them to reach a free and accessible medium, helpful in cases of disaster or to tackle fake news. This is why radio should maintain a good shape, through FM as it is currently the case.

 

 

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Research and Innovation in Animation

Animation is a dynamic sector which is flourishing and rapidly changing in terms of technology and audiences. It is a concrete example of collaboration, innovation and creativity. It is an industry which opens up great opportunities to the animators but at the same time financial limitations often lead to technological weaknesses and consequently, less competitiveness in the market. These aspects are presented below in an interview by our colleague from the European Coordination of Independent Producers (CEPI) with Philippe Alessandri; Philippe is Chairman of Animation Europe, the pan European Association which includes animation producer association within the EU, also active member in CEPI.

Liana Digka: How has digital innovation improved the quality of animated series and permitted to relocate production in Europe by increasing the productivity of the animation studios?

Philippe Alessandri: In the 90s, when I had my first contact with Animation, Asia was the place where the animation work was sub-contracted because of the low-cost services. The production was based on traditional means such as hand drawing and camera shooting. At that time, two French companies invented a digital system in order to produce animation electronically. It took 10 years for this technique to be completely accurate and to get enough well-trained artists to use it. With this technique the productivity increased and European production companies became more competitive vis-à-vis the Asian ones. This production optimisation combined with the tax incentives adopted by some European governments made it affordable to relocate production in Europe.

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MediaRoad @Radiodays Europe

Radiodays Europe is a pan-European radio conference created by European public and private radio broadcasters, primarily aimed at management, middle-management and programme developers. This year’s edition of the biggest European radio event of its kind took place in Vienna from 18-20 March 2018 and gathered 1600+ radio leaders from 60+ countries.

The Association of European Radios (AER) has organized a Sunday Special Focus Workshop during RadioDays that focused on “Post-convergence radio – Hybrid radio technical view and how to build (on) it”. This event, organized in the framework of the MediaRoad project, aimed at providing participants with a perspective on the hybrid radio – its application and complementary approaches. Participants got an opportunity to learn about the three on-going Horizon 2020-funded projects: HRadio, Marconi, and MediaRoad. Moreover, they learned about the ways VRT’s Sandbox supports innovation in the radio environment, and how Radioplayer helps radios to embrace the web.

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