MediaRoad assigned its Quality Label to France Télévisions’ Sandbox “ToonYou: personalized content for kids” project. The project started in October 2017, and the collaboration is still ongoing.
France Télévisions and ToonYou have teamed up to bring a unique experience to their young audience. They can watch an educative cartoon series called My Dream Jobs on FRANCE 5, one of the most watched TV channels for kids in France, and then are invited in the closing credits to go online with an app called TOONYOU to personalize the main characters with the faces of the family. Mom or Dad and the kid inside a series of 70 episodes of 3 minutes. With one selfie ToonYou can generate more than