VRT’s Sandbox “On-Hertz” project obtains MediaRoad’s Quality Label

MediaRoad assigned the Quality Label to VRT’s Sandbox On-Hertz project, started in May 2018.

In a very quickly evolving media landscape, traditional media must reinvent themselves in order to maintain brand engagement and generate new revenue streams.

Radio holds a very special place in people’s lives, reaching very large audiences daily and achieving the highest scores in terms of trustworthiness. Radio is the media of proximity by excellence: global reach, large & deep offer, responsive, strong communities, and deeply human.

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