Televisione 4.0

Written by Alberto Messina

The digital transformation in the TV world

The Televisione 4.0 event, held on November 23rd at the University of Salerno (Campus in Fisciano), brought together leading Italian media players (RAI, Sky, Mediaset, Publitalia, RTL 102.5) to better understand the future of television.

The way people like to use content is changing and future media players will have to systematically deal with user interaction data analysis to create new experiences and take full advantage of new platforms and standards. In this context, the conference identified and focused on the real protagonist of this future: the user. The discussion highlighted some of key topics that will be crucial for the future developments of television. 

Continue reading