The Soho Hotel - 4 Richmond Mews, Soho, London W1D 3DH
Bridges in (Audience) Measurement
While there’s been difficulties around cross-screen audience measurement for a while, there is an unprecedented sense of urgency and growing momentum to solve the issues that affect digital media. More than ever marketers need a greater clarity to better evaluate the relative effectiveness of the media choices at their disposal, inform decisions and strengthen their brands’ connections to consumers, while crediting and remunerating all contributing media fairly.
We know that much remains to be done if we are to harmonise standards, jargon, key concepts and metrics and come up with realistic expectations. Can we, for instance, first start by building bridges between industry partners, continents, fields of expertise, etc. and, as result, identify a common denominator which could tick most industry partners’ requirement boxes? Join this event to learn more about the possible ways ahead for the future of TV qualitative measurement!
Registration
Participation to the event is free of charge. Access upon invitation only. Please contact Cécile Benedetti.
Programme and organisation
| Cécile Benedetti | MediaRoad |
| egta Events Coordinator | events@mediaroad.eu |
| cecile.benedetti@egta.com | www.mediaroad.eu |
| + 32 2 290 31 31 |
Click here to download the event programme
Participation to the event is free of charge. Access upon invitation only. Please contact Cécile Benedetti.
News article and event report
Please find our post event report, with summaries of all presentations.
The event and its key areas for action have also been summarised in a blogpiece "Bridges in Audience Measurement – no more finger pointing and winging but cooperation!".