About Sandbox Hub

About Sandbox Hub

In order to test new ideas, a safe and supportive environment is needed. European media organizations have the required infrastructure, knowledge and audiences to give ideas a viable trial. Even more, innovators are eager to engage with established media players to develop their concepts. As part of MediaRoad, the Sandbox Hub leverages this context and delivers a new platform to validate new technologies, services and solutions across the European media sector (and beyond). Similarly, the name “sandbox” not only refers to a safe playground, but also to a testing environment for software development.

This Sandbox Hub replicates the successful VRT Sandbox model to other media organizations and creates an international network of media innovation accelerators through which groundbreaking ideas can be tested and scaled. These accelerators, or Sandboxes, are hosted by established media organizations, and welcome applications from entrepreneurs, startups and SMEs with media-related concepts involving technology, journalism, social media and content. Each Sandbox operates independently, but is interlinked internationally through a platform to share success cases for broader implementation.

Concretely, the Sandbox Hub’s main goal is to build a network for accelerators of media innovation, enable local startups and SMEs to scale internationally, and exchange experience and expertise.


Sarah Geeroms

MediaRoad Sandbox Hub Leader