About MediaRoad

MediaRoad project

Coordinated by the European Broadcasting Union, the MediaRoad project aims to support the transformation of the European media sector by building an ecosystem for innovation involving diverse media associations, public service media organisations, commercial radios and broadcasters, media workers’ organisations; academic research institutes and innovation centers, independent producers and SMEs.


  • Boost innovation across the European media sector
  • Reawaken a “start-up” mentality in the media sector
  • Bring together a broad network of media stakeholders
  • Bring innovative concepts to fruition and market deployment
  • Shape future media policy and be part of the digital transformation

One of the key priorities of the project is to build a diverse Network where European media organisations, researchers, creative and cultural industries, technology experts and entrepreneurs join forces to create their vision for the future together.

Over the course this project we aim to provide the European Commission with regular proposals and suggestions to feed into key EU policies like the future framework for research and media innovation and develop a long-term policy vision for the European media sector focusing on audiovisual and radio.

 Topics of our interest

Data policy, cloud, privacy and security, 5G, investment in training and research, innovation, methodology, AR/VR, digital platforms and European Research Agenda are just some of the “tomorrow’s world” topics this Horizon 2020-funded project will touch upon.


MediaRoad has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 761412.

H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
CSA - Coordination and support action

Duration of the project: 1 September 2017 – 30 October 2019